Let's pretend you posted the above Like All post and then sit back to wait for the floods of new likes. And this is where we meet the first hurdle. These new Likes are mostly not interested in your products, liking the page or your content. You will, of course, have already looked into your ideal client for your service or product and have a customer avatar set out. Not everyone you know, or your friends know, or that Aunt Bessie knows are your target audience. Surely you want to invite everyone to your page then, because if only 5.5% of your following may see your content then the more LIKES you have the more chance someone sees your content. Why shouldn't you invite ALL to LIKE your Facebook page? If you rank highly in these factors then your content will appear in more feeds, and even better in the feeds of your followers' friends, should Facebook think they might find you interesting. Facebook wants to share friendly, useful, and helpful content so people want to stay on the platform. Popularity - Are people commenting, sharing, and liking the post (in order of importance). Post Type - Is it a video, link, photograph, or just an update. Interaction - Who does the user typically interact with? Are they a regular viewer? Does this content interest them.? Currently, the algorithm ranks each piece of content on a variety of factors called ranking signals.Īlthough the algorithm works out a vast amount of options to please your audience, in recent updates the 3 major ranking signals are: As of 2019 when Facebook did its last big change, even a brilliant page with a huge amount of followers can only expect to be seen by 5.5% of its page followers. On Facebook, we're all a slave to the Algorithm. You may gain a couple of new Likes but in the future, it will detrimentally harm your page reach and the ability to share your posts and be seen by others. stuck for ideas and lacking in cash, you're at a loose end at how to boost those numbers then this appears on a friend's business page.Īwesome you think, if I did that and all my friends Invited theirs to LIKE I'd have hundreds of new followers to look at my stuff. Or you've had your page for years stuck on the same 298 followers forever. Let's set the scene: Maybe you're excited about setting up your first Facebook page, buzzing, and eager to tell people about your products.
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